Cowal Marketing Group

Cowal Marketing Group has recently relaunched its activities to have a clearer focus on attracting visitors to Cowal.  In January 2010 it developed a new marketing strategy which would provide a new brand identity  for Cowal, a new website, a media launch and a new campaign, "Colours of Cowal" which would be aimed at improving seasonality.

On July 13th 2010, the new Visit Cowal brand and website was launched with a press call and a press visit of nine travel writers who will provide future editorial on Cowal.  The first "Colours of Cowal" campaign, aimed at autumn 2010 was also distributed as a printed and downloadable leaflet.  Other promotional initiatives are now being planned including a direct email campaign.

The Cowal Marketing Group now has 60 members.  In the next few weeks we hope to increase this membership and provide a focus on further activities that are going to bring more visitors to the area, to benefit us all. 

The current Cowal Marketing Group Committee are:

Tjapko Heijgelaar, Chairman

David Marshall, Vice Chairman

Jean Maskell, Secretary and Treasurer info@visitcowal.co.uk

Philip Norris

Peter Baxter

David Dain